Mrs. Mug (Dayspring #8067-5) Sale Price: $9.09

	Christian John 3:16 Bible Holder Cookbook Book Stand Christian Crafted from Solid Cherry Wood - Best Quality Heirloom Gift Idea MADE IN THE USA! List Price: $89.99 Sale Price: $69.99 You save: $20.00 (22%)

	Christian Cross Bible Holder Cookbook Book Stand Inspirational Crafted from Solid Cherry Wood - Best Quality Heirloom Gift Idea MADE IN THE USA! List Price: $89.99 Sale Price: $69.99 You save: $20.00 (22%)

	10,000 Reasons [+Digital Booklet] Sale Price: $5.00

	100 Singalong Songs for Kids List Price: $9.98 Sale Price: $5.99 You save: $3.99 (40%)

	Come To The Well List Price: $11.98 Sale Price: $6.72 You save: $5.26 (44%)

	Of Gods and Men (Two-Disc Blu-ray/DVD Combo) List Price: $30.99 Sale Price: $21.27 You save: $9.72 (31%)

	The Little Mermaid (Fully Restored Special Edition) [VHS] List Price: $26.99 Sale Price: $7.49 You save: $19.50 (72%)

	Pinocchio (Two-Disc 70th Anniversary Platinum Edition Blu-ray/DVD Combo + BD Live) [Blu-ray] Sale Price: $48.95

	38.5 x24.5 Wall Vinyl Sticker Virgen de Guadalupe Sale Price: $32.97

	Be still and know that I am God religious wall art sayings quotes Sale Price: $13.99

	The Dark Knight (Full-Screen Single-Disc Edition) List Price: $14.98 Sale Price: $1.98 You save: $13.00 (87%)

	Fireproof List Price: $19.99 Sale Price: $5.74 You save: $14.25 (71%)

	Batman Begins [Blu-ray] List Price: $14.98 Sale Price: $7.93 You save: $7.05 (47%)

	"For My Son on Graduation Day" Touching 8x10 Poem, Double-matted in Dark Green Over Burgundy and Enhanced with Watercolor Graphics. A Graduation Gift. Sale Price: $11.95

	The Celestial Companions Game - LDS Family Party Game - The Perfect Game of Eternal Marriage for Mormon Couples, Families & Singles - Ideal for Family Home Evenings, Ward Parties, Youth Activites & Other Groups List Price: $24.98

	GoBible Voyager Audio Bible w 3GB MP3 New Intl Sale Price: $99.95

	TaoTronics TT-HS01 Full-Motion Rotatable Floor standing Holder For iPad, iPad 2,Tablet PCs including Kindle Fire/ ASUS Eee Transformer Prime/Samsung Galaxy Tab/ Blackberry Playbook/Acer Iconia Tab/HP Touchpad/Motorola XOOM/Toshiba Thrive/ Barnes/Noble NOOK Tablet, especially for Fair/Exhibition/Show List Price: $149.99 Sale Price: $69.99 You save: $80.00 (53%)

	Inspiration Dior List Price: $125.00 Sale Price: $64.99 You save: $60.01 (48%)

	Toshiba - Satellite C655-S5212 Laptop / Intel Core i3 Processor / 15.6" HD Display / 3GB DDR3 Memory / 320GB Hard Drive / Multiformat DVD±RW/CD-RW drive with double-layer support / Built-in webcam and microphone / Microsoft Windows 7 Home Premium 64-bit- Black Sale Price: $438.95

	Art of Appreciation Gift Baskets Gods Promises Sympathy Gift Basket List Price: $49.99 Sale Price: $46.14 You save: $3.85 (8%)

	Ultimate Gourmet Meat and Cheese Gift -Organic Stores Sale Price: $45.99

	Gods Special Treat Gods Special Surprise Books Catholic Christian Easter Basket with Candy Filled Easter Eggs List Price: $19.95 Sale Price: $9.25 You save: $10.70 (54%)

	The Boy Who Came Back from Heaven: A Remarkable Account of Miracles, Angels, and Life beyond This World List Price: $24.99 Sale Price: $8.39 You save: $16.60 (66%)

	Does God Exist? Kit: Building the Scientific Case (TrueU) List Price: $39.99 Sale Price: $24.95 You save: $15.04 (38%)

	Adult T - Faith Book Sale Price: $15.99 - $28.08

	Faith Book Adult Christian T-shirt-XXL [Apparel] Sale Price: $17.99

	Checkbook Cover (Amazing Grace) Sale Price: $9.83

	A Game of Thrones: The Board Game Second Edition List Price: $59.95 Sale Price: $39.52 You save: $20.43 (34%)

	A Game of Thrones: The Card Game List Price: $43.99 Sale Price: $25.49 You save: $18.50 (42%)

Christian Fiction Literature is a rapidly expanding literary field which has developed considerably over the last several years. Originally seen as the "escapist" and "not so serious" little cousin of more serious works on Biblical Theology, Fiction has developed to be so way more than just entertainment. Historians have long recognized that folks learn thru many ways.

Reading facts, historic accounts, and most importantly listening to stories. Before writing there were stories, passed from generation to generation. And these stories both entertained, and taught about significant issues such as morals, effects, lessons and history. Prior to radio, tv and the internet, stories were the principle form of entertainment. Whether over the campfire, pantomimes, puppet theatre or Shakespearean sagas, we have appreciated and fallen in love with our storytellers!

In today's arena of Christian fiction, getting consumers to acknowledge fiction, and how it can both entertain and educate is not a trivial task. This is where pro publicists may be able to assist. A publicist will work in association with the author and the publishing house to help project both the entertainment value of the book, as well as its Biblical and Scriptural worth. Publicists also find it critical to work closely with retailers, helping with the formulation and construction of campaigns that may at last communicate with patrons round the nation. Without the guidance of publicists it is all to straightforward for a retailer to miss the boat and fail to speak the benefit of a book.

We spoke with Rebeca Seitz, publicist and author at GlassRoad Public Relations, who has been liaising directly with the web services team at one progressive retailer's Christian Fiction group. The retailing organization - deeperShopping Christian Books has created exclusive web content featuring GlassRoad PR's most recent projects including Sisters Ink Scrapbooking Fiction and Sibella Giorello's Geologically inspired Thrillers. The retailer and the publicist both agreed that dropping recent releases of Christian Fiction titles into a database isn't a good way to educate consumers on the benefits of the book. It is their hope that patrons will be able to understand the inducement and the fact that the author wrote the titles - to find out the way in which the author is so electrified by their relationship with the Living God, that they represent that inspiration in the books they create and the stories that they tell.

So just how does one capture the heart of the author when you are explaining and describing their storylines? This isn't a straightforward task. And as a retailer or a publicist, what weight should be placed on your outline vs the description the actual author would use themselves?

In creating these new web sites, deeperShopping and GlassRoad PR decided to incorporate a number of new Social Networking features. So they added in references to the author's twitter feeds, flickr photo buckets and their facebook accounts. The result - simply spectacular. Each author has a web portal that features a biography, details of their latest books, and their latest communications from various social networking sites . The retailer even worked out how to integrate YouTube videos into the shopping experience. Now shoppers can get recent info about each workmen latest featured products alongside news from the artists themselves. The project has been a large success and takes retailing to a new level.

Sales in fiction have lifted as a result of this work, in some cases over 200% Due to the extreme success of the project, the retailer was motivated to begin a project to refresh additional content sections of their website and incorporate some of these new technologies and features.

It is our firm opinion that additional members of the Christian Booksellers Association will beging to udnerstand the benefits of social media and will incorporate these features into their retail websites. By 2010 it is expected that this will become standard operating procedure for Christian publishers.

What a tremendously interesting concept!